Walt Disney Television Manager - Experiential & Marketing in Burbank, California
Manager, Marketing & Experiential will work with the Director of Marketing and Experiential on strategic development and implementation of Freeform’s experiential marketing initiatives for individual television series as well as key stunts to increase brand awareness and drive tune-in. This includes but is not limited to activating at pop culture events throughout the year such as Comic Con, SXSW, Tribeca TV festival, etc. The position will also be responsible for priority series tv launches including screenings, premieres and pop up experiences.
Reports to Director, Marketing and Experiential
Provide 360 event management from ideation to real time development of experiential marketing and event activations nationally and locally
Support Director with all brand, strategy and execution needs
Manage members of individual event project teams consisting of: agencies, freelancers and internal teams
Oversee creation of creative briefs and other forms of project initiation to ensure the branding and design team has essential information and sufficient time to produce assets, if necessary
Manage aesthetic oversight; evaluate and suggest creative, art and copy pertaining to event activations
Manage on-site at event programming
Oversee event production in tandem with Director and production partners on-site to ensure the event vision gets produced as planned.
Set up detailed project documentation, roles & responsibilities, timelines and budgets that clearly defines goals and expectations
Communicate key dates, action items, and updates regularly with stakeholders to ensure timely delivery of event projects.
Manage project budgets including the ability to develop accurate cost estimates as well as overseeing vendor setup/invoices from external vendors
Create project recaps to be shared with key executives at the end of each event
Maintain a current working knowledge of relevant competitive and category landscape
Monitor industry trends, competitive landscape, social media, and device landscape to inform all existing ideas and/or inspire the development of new experiences
Ideate Marketing tactics while working closely with media team
Lead execution of specific marketing tactics working closely with internal and external Creative teams, the DATG Network Media team (and our media agency) when necessary. Always ensuring the Marketing point of view is advocated for and represented in the final deliverable.
Basic Qualifications :
Minimum 6 years of work experience with at least four years marketing or experiential experience, preferably network and/or related client side.
Experiential agency experience a plus.
Ability to travel to events as needed and for extended hours.
Can demonstrate ability to interpret directions and take ownership of assignments to completion
Must work well under deadline pressure and exhibit ability to be a strong team player
Required Education :
B.A. or B.S. in Marketing, Television, Communications or another related field
Relevant work experience will also be considered
Job ID: 709938BR
Job Posting Company: Media Networks
ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.