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Walt Disney Television Content Management Producer (Editorial Programing) in Burbank, California

The ABC Entertainment Marketing Strategy team is looking for a creative, forward-thinking individual to join its Digital Content group in the role of Content Producer. This creative/editorial-meets-digital position requires a passion for furthering ABC’s properties on digital platforms, as well as executing synergy strategies across all of ABC’s marketing initiatives. While the primary responsibility is digital content coverage in support of ABC series on owned platforms, it also encompasses creative and production support across other platforms and mediums including social media and on-air.

The Digital Content team supports and furthers the blockbuster shows that appear on the ABC television network. The show sites and app spaces that we produce turn weekly and daily on-air content into a 24/7 content-rich and fan-focused experience. To accomplish that, the Digital Content team focuses on the ideation, creation, and production of promotional written, graphical, video, and interactive content for ABC.com and the ABC app. In addition, we collaborate with and support partners throughout the digital marketing space, creating and organizing content for social media and external partners in conjunction with the Digital Strategy & Social Media team. If you have a passion for television and entertainment, are highly creative, highly organized, and thrive in a high-volume, fast-paced environment, then this could be the ideal opportunity for you!

The Content Producer role supports the development and implementation of overall ABC Entertainment Marketing digital strategy, taking cues from multiple stakeholders as well as internal groups, in order to create, cultivate and distribute cross-platform digital content to engage, delight, and grow the ABC audience.

Reporting to the Senior Manager, Content, this position is located in Burbank, CA.

Responsibilities :

  • Supports the ABC Entertainment Marketing Strategy Digital Content team

  • Ideates and cultivates digital content in support of assigned ABC series

  • Produces engaging, on-brand, and promotional digital content in a variety of formats and media. Examples include written content like recaps and show news, video content including scene lifts, promos, and digital originals, and support for interactive features.

  • Closely follows assigned ABC series (watch episodes, read scripts, follow digital fans, etc.)

  • Ensures that all ABC digital content serves a broad range of fans in addition to supporting the brand and current marketing strategy

  • Keeps a constant, keen eye on success metrics and market trends in digital media and course corrects quickly and appropriately

Basic Qualifications :

  • Minimum 2 years professional digital content creative experience

  • Minimum 2 years editorial experience: composing original copy as well as proofing and copyediting others’ work

  • Experience with creating and curating video content

  • Proven track record of handling high volume, concurrent requests from multiple stakeholders with successful outcomes

  • Extremely organized and capable of handling multiple projects simultaneously in a fast-paced environment

  • Ability to effectively prioritize requirements and make informed project/program tradeoffs

  • Excellent communication skills (primarily with teammates and managers)

  • Extreme attention to detail as well as a profound distaste for typos and spelling errors

  • Experience with content management systems

Preferred Qualifications:

  • Knowledge of current trends and interest in future landscapes of digital platforms across web, apps, and social media

  • Experience creating professional digital content across multiple platforms and mediums including web, apps, and social media

  • Experience creating professional digital content in support of other media, particularly broadcast, cable, or streaming television series

  • Proficiency with multiple content management systems and the ability to learn production processes quickly

  • Experience using various documentation tools, including Word, Excel, and PowerPoint/Keynote

Required Education :

Bachelor’s degree or equivalent work experience

Job ID: 710549BR

Location: Burbank,California

Job Posting Company: Media Networks

ABC Cable Networks Group is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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